Penny Campaign

Penny Campaign is Samaritan’s signature community event, which has raised money to feed and house people in need for over 20 years.

The Penny Campaign kicks off in October when the call goes out to schools, churches, clubs and organizations to collect money. From October to December, you’ll see our penny jars in schools, churches and other locations collecting change, bills and checks. In 2016, Penny Campaign raised $48,858.

Click here for more ideas for students who want to support Penny Campaign.

Collection Day is the first Saturday in December, when all of the unrolled coins and other money is dropped off at 110 Oakwood (near Starbucks) in Winston-Salem or our new building at 414 E. Northwest Blvd. WXII’s Cameron Kent serves as honorary chairman and is on hand.

Penny jar stickers, posters and other marketing materials are available. To request yours, email: or call 336-448-2668.

Click here to donate online. Be sure to designate Penny Campaign.